Showing information such as who owns the business and how they got into the industry can be a good way to attract the attention of potential customers and make them feel more reassured about using the business.
Human contact is an important part of most industries and customers will feel reassured by a company that offers the personal touch. The About page is an important part of this process.
If information is available about a company’s key employees then this can be a simple but effective way to build the credibility of the business. If people can place names to faces then it makes the company seem more trustworthy. People may be concerned about online scams but introducing them to members of the team through the About page can allay these fears.
A lot of designers prefer to create home pages and may neglect the minor pages. The About page should not be treated as a minor page as it can be a powerful tool to reach your target audience. A lot of companies are already using it as a method of communication with potential customers.
Potential customers will want to know as much as possible about the business before they purchase any product or service that it offers. Having a good About page will attract more potential customers and is important for the success of the business. People will not trust companies that appear unprofessional.
A clear explanation of the history of the company and the services it provides is all that is needed to attract the attention of customers. Long stories with a lot of text to read can put people off and they may not read through far enough to gain all the important information that the business wants to convey.
If goods and services are not described adequately on the About page then visitors may not fully understand all the company has to offer. Testimonials from satisfied customers can also be a worthwhile addition to the page.