Small businesses can come in all shapes and sizes, from the Freelance Writer who works from a converted garage, to the accountancy team of 3 whose office is an RV stationed next to a mountain range. Every business needs to make profit, and profit can be made from marketing a business the right way.
Here are 5 tips that can help to get your business noticed:
Use Social Media
Social media is the tool to use to get your business noticed. It doesn’t matter how small your business is, it’s likely to benefit from being present on a variety of social media sites. Set up an account, tell people how they can contact you, and update your pages or feeds at least 3 times a week.
Don’t forget to answer any queries or messages that people leave you on your pages. Respond quickly, and they will be more likely to contact you again. Take your time, and they will think you’re not interested.
Create A Call To Action
Create a call to action on your websites, and your social media pages too. Tell people that they should “Call Now on [Insert number here]” or to contact you via email [Add email address here]. Giving someone the opportunity to contact you means they’re more likely to hire you.
Keep Your Website Up To Date
Keeping your website up to date is absolutely crucial. A website that was last updated 3 years ago will not give potential clients the right message. It tells them that you’re either no longer operating, or you simply have no interest in online marketing. Keep your website up to date, and add a call to action.
Use Search Engine Optimization
Search engine optimization (SEO) is exactly what you need. Let’s imagine that you’re an accountant in Minnesota, every time someone searches for ‘Accountant Minnesota’, you want your company to show up on the first search engine results page (SERP). The higher up you are on the SERP, the more likely you are to get clients.
Create a blog, and on the blog create posts that use the keywords ‘Accountant Minnesota’, or a combination of them. Do the same on your website, and any other site you advertise your business on. The more keywords there are out there, the more likely you are to be number one on the SERP.
Make Your Sites Mobile-Friendly
These days nearly everyone uses their phones to surf the web, and you should ‘Cash in’ on this by making all of your websites mobile-friendly. If your site is mobile-friendly, then more people can access it via their phones, and other hand-held devices.
Opening up your business to the web, and making use of all that it has to offer can increase business. Marketing does not have to be costly, and it does not have to be expensive.
Use the above 5 tips to help you get an online presence, and once you have, be sure to update your websites, social media accounts and blogs as often as you can. Drive more traffic to your site, and increase your exposure so that you and your business grows.