Keyword research quick Beginner’s Guide
Keyword research is the process of identifying the words and phrases that people use to search for content, products, or services on search engines like Google. It’s a critical step in any successful SEO or content marketing strategy because it helps you understand what your target audience is looking for and what terms they’re using to find it.
To start the keyword research process, you need to identify the topics that your business or website specializes in. Once you have a general idea, you can use tools to identify specific keywords that are related to your topic and that people are searching for.
The importance of keyword research cannot be overstated. It helps you understand your audience, optimize your site content, and outrank your competitors. Without proper keyword research, your website or content may not receive the attention and traffic it deserves.
Here is a list of some keyword research tools, both free and paid:
1. Google Keyword Planner (Free) – Google’s keyword planner is a free tool that provides a look into the search volume and competition of different keywords.
2. SEMrush (Paid) – SEMrush is a popular tool for keyword research that provides a comprehensive overview of your competitors, audit your website, and more.
3. Ahrefs (Free and Paid) – Ahrefs is another popular tool that helps you explore the organic search traffic of your competitors and provide a list of new keyword opportunities.
4. Keywords Everywhere (Free & Paid) – This browser-based tool provides data from Google, YouTube, and other platforms.
5. MOZ Keyword Explorer (Paid) – Moz Keyword Explorer provides keywords volume, difficulty score, and prioritizes the keyword list.
6. Ubersuggest (Free & Paid) – Ubersuggest provides insights into the keyword search volume, competition, and relevant keywords around the web.
7. Google Trends (Free) – Google Trends compares the search volume of different keywords and allows you to visualize search trending of a specific keyword.
8. Answer the Public (Free & Paid) – Answer the Public helps you to get all possible questions and sources related to your keyword in visual format or excel format.
To summarize, keyword research plays a crucial role in any successful SEO or content marketing strategy. By identifying the specific search terms that your target audience is using, you can create content that better aligns with their interests and improve your chances of being found online. So use the above free and paid tools to do most effective keywords research and make your content more visible to your potential audience.
