Deciding what to do once you’ve purchased a domain but haven’t yet launched the website is always a bit of a conundrum. Leaving up your domain registrar or Web host’s generic page seems unprofessional, especially if you’re trying to drum up advance press for your new project. At the same time, you don’t want to spend too much time on a temporary page when you really should be working on the website itself.
KISSmetrics provides a ton of information on its “Coming soon” page, including a form to sign up for updates and a blog to keep abreast of new developments. It’s a great example of a “Coming soon” page that keeps visitors informed and gets them excited about the pending launch.
Birdboxx gives a basic explanation of the services it will provide when the website launches.
Anipals gives plenty of information on the website’s features without giving away too much.
This “Coming soon” page explains what the new page will be about, when it will be released and also allows its visitors to sign up for the future updates.
MyNiteLife lets visitors sign up for updates via email.
DesignSvn gives visitors the option to sign up for updates via email or to follow it on Twitter.
Remindness lets visitors sign up for email updates.
Fontdeck includes its logo and what will presumably be the website’s color scheme on its “Coming soon” page.
Silverback used the gorilla cartoon and basic design theme of its website on this “Coming soon” page.
Foundation Six uses what will presumably end up as its logo and color scheme.
Better Blogger gives us a basic idea of what its web site will be about without giving away too much.
Good Morning gives away virtually no information about what the app might do, but the name suggests that it might be related to time management or productivity.
uoOo seems to be somehow related to video, but it doesn’t give us any more information than that.
2. Informational Designs
Informational designs do what you would expect: inform early visitors about the current and future status of your domain. This design can be very simple, with just a name and text like “Coming soon,” or it might go more in depth. In either case, it is usually a single page, sometimes with an additional information page. In some cases, it also includes the owner’s contact information.
A great design with basic information about the return of a well-known podcast.
This website takes a slightly different approach, providing a link to a video with more information.